Por Lo Que Sea
A limited collection that carries RAAR’s attitude, humour and way of seeing life from the project to the fabric.
In July 2026, RAAR decided to explain itself from a different place. Not through a building, a plan or a render, but through fashion.
RAAR July ’26 presented a limited collection conceived as an extension of the studio: garments that carry into fabric its way of understanding architecture, design and the attitude with which it wants to relate to the world.
The collection was presented at Puzle Studio, in Sant Gervasi: a minimalist interior inside a classic Barcelona building, opening onto a garden. Furniture by Cubiñá and Alhambra Reserva 1925 kept the afternoon company. More than a clothing launch, it was a gathering of friends and creatives: good music, good people, clothes and attitude.
«Por Lo Que Sea» («for whatever reason») is the emblem of the event and of part of the collection. It speaks of the things that happen without us knowing exactly why: decisions that seem casual, coincidences, people, projects and moments that end up fitting together.
It also speaks of luck you go looking for: doing things, moving, trying, getting it wrong and making things happen. If RAAR works, if people like it, if it has good vibes… por lo que sea.
Three T-shirts, two sweatshirts and a tote bag, conceived as small graphic pieces that carry different fragments of the studio’s philosophy onto the body.
«Trends fade. Icons last. The timeless remains young. So does RAAR.»
A statement on one of RAAR’s central ideas: timelessness. Not understood as an absence of time, but as the will to create things that stay current once the trends have gone.
«Some decisions were made. Others just happened. Somehow, they all fit.»
Some decisions are deliberate. Others simply happen. The result is a sum of gestures, mistakes, intuitions and coincidences that, seen with some distance, end up building an identity.
«Por Lo Que Sea.»
The most direct piece in the collection. A seemingly carefree phrase that holds a whole attitude: not always having all the answers, but moving forward anyway.
A piece that takes the RAAR universe out of the studio. Architecture, mountains, travel and attitude in a single piece.
Fashion appears as another medium. Just as architecture can convey a way of living, a garment can tell a way of seeing the world. Magnetic. Timeless. Essential.
RAAR July ’26 comes from widening the studio’s limits and building a universe that does not depend on architecture alone. Architecture is part of RAAR. Attitude is RAAR.
Concept, creative direction, design and event: RAAR. Space: Puzle Studio. Furniture and styling: Cubiñá. Drinks: Cervezas Alhambra.
RAAR July ’26 was not born to turn RAAR into a fashion brand. It was born from setting no limits on where an idea can be told from. This time it was architecture, space, clothes, music and people. Next time… por lo que sea.
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